The Turning Point USA All-American Halftime Show has emerged as a major talking point ahead of Super Bowl LX in 2026. Organized by the conservative nonprofit Turning Point USA (TPUSA), this alternative event serves as counterprogramming to the NFL’s official halftime performance by Bad Bunny. Billed as a celebration of “faith, family, and freedom,” it aims to offer what organizers describe as a patriotic, family-friendly option amid cultural debates over mainstream entertainment choices.
What Is the Turning Point USA Halftime Show?
The All-American Halftime Show is not an official NFL event but a separate concert-style production timed to run concurrently with (or around) the Super Bowl’s traditional halftime segment on Sunday, February 8, 2026. TPUSA announced the initiative following controversy over the NFL’s selection of Bad Bunny, framing it as a response to perceived agendas in pop culture performances. The event promotes American values and has drawn support from conservative circles while sparking discussions about division in entertainment.
Who Is Performing?
The lineup features prominent artists, many from the country and rock genres:
- Kid Rock (headliner) – A longtime supporter of conservative causes and Donald Trump.
- Brantley Gilbert – Country rock star who has defended his participation, emphasizing it’s about creating a positive experience for his family and fans.
- Lee Brice – Known for hits in country music.
- Gabby Barrett – Rising country artist.
Performances are expected to highlight patriotic and uplifting themes.
Why Is It Being Done?
TPUSA, originally founded by the late Charlie Kirk, has long critiqued mainstream halftime shows for being overly political or out of touch with traditional American values. The idea reportedly traces back years, including social media posts from Kirk criticizing past performances. With Bad Bunny’s selection generating backlash in some conservative spaces (related to cultural and political perceptions), TPUSA positioned this as an alternative to provide “agenda-free” entertainment focused on faith, family, and freedom. Organizers describe it as a way to celebrate America’s heritage, especially in a year marking significant national milestones, rather than a purely divisive effort—though critics have called it politically motivated counterprogramming.
Who Is Supporting It?
The event is backed by Turning Point USA, a prominent conservative youth organization. It has received promotion and coverage from right-leaning media outlets and personalities. Performers like Kid Rock and Brantley Gilbert have publicly supported it, with Gilbert noting his personal reasons for joining. Broadcast partners include conservative and faith-based networks, reflecting alignment with audiences that share TPUSA’s values.
Where to Watch
The All-American Halftime Show is set to air live around 8 p.m. ET (approximately coinciding with the official halftime) on Super Bowl Sunday, February 8, 2026. Viewing options include:
- TV channels: Trinity Broadcasting Network (TBN), One America News Network (OAN/One America News), Real America’s Voice, and potentially others like NTD.
- Streaming: Live on TPUSA’s social media channels (including YouTube and X), The Charlie Kirk Show platforms, Daily Wire+, and the official event site at americanhalftimeshow.com.
- Coverage may start as early as 7:30 p.m. ET on some platforms.
For the latest updates, check TPUSA’s official channels or the dedicated website, as streaming details could evolve.
This alternative show highlights the ongoing cultural conversations around major events like the Super Bowl, offering viewers a choice in how they spend halftime. Whether you’re tuning in for the patriotism or curiosity, it’s one of the most talked-about side events of Super Bowl 2026.
